Building country-specific landing pages

Creating country-specific landing pages is a strategic way to deliver tailored user experiences in Power Pages based on the visitor’s geographical location. Whether you’re running regionally distinct marketing campaigns, adjusting content to match regulatory standards, or showcasing products differently based on availability, Power Pages provides the flexibility to customize landing pages per country.

Why Country-Specific Landing Pages?

Localization of offers, language, visuals, and tone.
Compliance with local policies and legal content (e.g., GDPR in EU).
Targeted marketing for higher conversion.
Brand consistency with local cultural relevance.

Key Concepts in Power Pages

To build effective country-specific landing pages, you’ll typically use:

Web Pages: For each country-specific version.
Web Templates: For dynamic content rendering.
Web Roles & Access Control Rules: To show content based on user roles.
JavaScript or Liquid logic: To control behavior based on browser or URL parameters.
Language Settings & Metadata: For translation/localization.
Power Automate: For automated content translation and management.

Step-by-Step Implementation

1. Define Your Country Structure

Create a list of countries you want to support with unique landing pages.

Example:

USA → /us
India → /in
Germany → /de
UAE → /ae

2. Create Web Pages per Country

Create distinct Web Pages for each region under a consistent parent structure, such as:

/landing/us
/landing/in
/landing/de

Set Page Template for each, and populate content accordingly.

3. Country-Specific Web Templates

Use Web Templates to reuse layouts or inject dynamic data per country.

{% assign region = request.params['region'] | default: 'us' %}
{% include 'LandingTemplate_' | append: region %}

Create corresponding templates like LandingTemplate_us, LandingTemplate_in, etc.

4. Redirect Visitors Based on Country

Use browser language or IP detection (if integrated with Azure or external service).

Example (based on browser language):

<script>
  const lang = navigator.language || navigator.userLanguage;
  if (lang.startsWith("de")) {
    window.location.href = "/landing/de";
  } else if (lang.startsWith("fr")) {
    window.location.href = "/landing/fr";
  } else {
    window.location.href = "/landing/us";
  }
</script>

Alternative: Use query parameters like ?region=ae passed from external campaigns.

5. Dynamic Web Files & Branding

Upload region-specific assets (logos, banners) using Web Files.

<img src="/media/banner-{{ region }}.jpg" alt="Country Banner" />

6. Localized Content (Text & Forms)

Use Entity Content with localized versions or utilize Language Pack support:

Enable portal languages.
Add translations for web pages and content snippets.
Set default fallback language.

7. Apply Conditional Logic with Liquid

Customize CTAs or content sections using conditional checks in Liquid.

{% if region == 'ae' %}
   <p>عرض خاص في الإمارات!</p>
{% elsif region == 'us' %}
   <p>Special offer in the US!</p>
{% endif %}

8. Country-Based Web Roles (Optional)

If users are authenticated, assign Web Roles like India_User, US_User and show/hide specific landing page components using Access Control Rules.

9. Track & Monitor Usage

Use Azure Application Insights, Clarity, or Google Analytics to track:

Visitor regions
Landing page engagement
Conversion rate per locale

10. Optional Enhancements

Power Automate: Auto-generate content based on region.
Azure Maps API or GeoIP services: For accurate country detection.
SEO Customization: Country-specific meta tags, Open Graph, and hreflang attributes.
Version control: Keep your content modular and manageable via environment variables or Dataverse configuration.

Tips for Better Country Page Management

Centralize design: Keep layout consistent across pages using shared templates.
Use localization best practices: Avoid hardcoding; use multilingual content features.
Fallback logic: Default to global landing page if the user’s region isn’t supported.
Minimal duplication: Reuse components with Liquid and content snippets where possible.
Test with VPN or emulator tools: Ensure region detection and redirection work across countries.