Web Tracking
In the digital age, where almost every customer journey starts—or continues—online, understanding user behavior has never been more crucial. Web tracking is at the heart of this understanding. It empowers….
Tag: Conversion Optimization
Real-time vs Outbound Marketing
In today’s rapidly evolving digital landscape, businesses face a multitude of choices when it comes to marketing strategies. Among these, two prominent approaches—Real-Time Marketing (RTM) and Outbound Marketing—often stand on….
A/B Testing in Power Pages
A/B testing is a powerful technique used to compare two versions of a webpage or a specific element of a webpage to determine which one performs better. It is an….
Tracking form conversion rates
Form conversion rate is a critical metric for measuring the effectiveness of forms in driving user actions on your website or portal. Whether your goal is to collect leads, gather….
Implementing A/B Testing in React
A/B testing is crucial for data-driven decision making in React applications. Here’s a comprehensive guide to implementing various A/B testing strategies: Client-Side A/B Testing 1. Feature Flag Implementation 2. Optimizely….