XR-powered set design and pre-visualization
What Is XR-Powered Set Design and Pre-Visualization? XR-powered set design and previsualization (previs) is the process of using immersive XR tools to plan, design, and interact with film sets, scenes,….
Tag: Film Technology
AR-enhanced movie experiences
AR-Enhanced Movie Experiences: Blending Cinema with Interactive Reality Augmented Reality (AR) is transforming how audiences engage with films, turning passive viewing into interactive, immersive, and personalized experiences. From marketing campaigns….
Virtual cinematography using XR
Virtual cinematography leverages XR (Extended Reality)—encompassing VR, AR, MR, and virtual production—to revolutionize how filmmakers plan, shoot, and visualize scenes. By blending real-time CGI with live-action footage, XR enables unprecedented….